San Diego Seals and Las Vegas Desert Dogs

Agilitek is pleased to announce that the Las Vegas Desert Dogs and San Diego Seals have launched the Agilitek Fan Data Platform to elevate their CRM, business intelligence, and marketing efforts across their two teams and two markets! This engagement is unique in many ways, and here are just a few of the highlights:

1) Data Governance: With the team's shared ownership come some shared systems and a need for strong data governance. Agilitek's Fan Data Platform is providing a consolidated customer view, while ensuring that fan data is responsibility segmented and tagged to the appropriate entity.

2) Audience Segmentation: The teams operate with a lean business intelligence and sales enablement team, so efficiency is key. Agilitek's segment builder provides hyper-efficient segment building, and with the automatic near-time delivery to HubSpot Contact Lists, is enabling automated marketing journeys and automated sales campaigns across both markets.

3) HubSpot: This project represents the milestone of Agilitek fully supporting HubSpot CRM and HubSpot Marketing, with Fan Data Platform supporting robust integration to and from HubSpot, across ticketing, merchandise, marketing, and other systems. A 360-degree customer view is now available within HubSpot!

Dana Mariotti, VP of Marketing and Communication at the Desert Dogs, says "The Fan Data Platform has driven huge gains in efficiency, and enabled us to engage with our fans quickly, easily, and with greater relevance. From pre/post-game email messaging to lead lists to executive reporting - it is all powered by unified data from the Fan Data Platform, and Agilitek has been a delight to work with."

To learn more about the specific details of this unique solution, or to learn more about the Fan Data Platform, book a demo here.