Agilitek Solutions Joins the Databricks Partner Program to Advance Data Sovereignty for Sports and Entertainment Organizations
Agilitek Solutions, a fan data and revenue intelligence platform serving more than 60 major sports and entertainment organizations across North America and internationally, today announced it has joined the Databricks Partner Program. Through this partnership, Agilitek Solutions will integrate its Fan Data Platform with the Databricks Data Intelligence Platform, enabling sports and entertainment rightsholders to run enterprise-grade fan data workloads directly within their own cloud infrastructure.
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Agilitek’s Fan Data Platform delivers unified fan identity, real-time audience segmentation, and cross-channel data activation to rightsholders across MLS, NFL, NBA, NHL, CFL, NLL, College and more. A defining architectural principle of the platform is data sovereignty: client data is delivered to, and lives within, the rightsholder’s own cloud environment, enabling unlimited possibilities for BI teams, engineering teams, and AI use-cases. The integration with the Databricks Data Intelligence Platform strengthens this architecture by providing clients with a proven, open, and scalable foundation for managing and activating their fan data assets.
“This partnership reflects where the market is heading. Rightsholders are done accepting the trade-off between capability and control. With Agilitek Fan Data Platform and the Databricks Data Intelligence Platform as the foundation, our clients get both.” said Brandon Crossley, CEO at Agilitek Solutions.
With this partnership, Agilitek clients gain access to the unified data, analytics, and AI capabilities of the Databricks Data Intelligence Platform, including governed data management through Unity Catalog and scalable AI development through Mosaic AI. Rightsholders can leverage these capabilities to deepen fan insights, improve segmentation across all revenue streams including ticketing, sponsorship, merchandise, and concessions, and build toward more predictive, AI-driven decision-making.
About Agilitek Solutions
Agilitek Solutions is a fan data and revenue intelligence platform purpose-built for sports and entertainment organizations. Its Fan Data Platform delivers unified fan identity resolution, real-time audience segmentation, and cross-channel data integration to the rightsholder’s own cloud infrastructure. Agilitek PX, its CRM-native partnership and commercial operations platform, is built natively on Salesforce and Microsoft Dynamics. Headquartered in Canada, Agilitek Solutions serves more than 60 rights-holding organizations across major North American and international leagues. Learn more at agiliteksolutions.com.
Media Contact
Lenny Goh
VP Marketing, Agilitek Solutions
pr@agiliteksolutions.com
604.839.0342