Overview

"Agilitek's mission from day one is to get the right data to the right user in the right place at the right time. Snowflake is the natural home for the massive data that sports and entertainment generates, to drive action and insights, and power AI. Having Fan Data Platform on Snowflake leverages decades of deep industry experience to drive real results at scale." said Brandon Crossley, CEO at Agilitek Solutions.

As a Snowflake Select Tier Partner, Agilitek works hand in hand with rightsholders to build on Snowflake's governance and AI capabilities, including Snowflake Horizon Catalog for centralized governance, context, and security, and Snowflake Cortex AI for AI development against governed data. Because the data lives inside the client's account, the governance model and the AI roadmap both stay under the organization's own control.

Solution

The Fan Data Platform on Snowflake gives rightsholders the full fan data lifecycle in one supported offering, unlocking unlimited possibilities while providing world class capabilities for:

• Integration. Point-and-click configuration across the systems a rightsholder already runs, spanning ticketing, sponsorship, merchandise, concessions, CRM, and digital.
• Identity. A real-time identity graph that resolves fragmented records into a single fan identity, the Golden Record that every downstream team works from.
• Segmentation. A drag-and-drop segment builder that commercial teams operate without filing an engineering request.
• Activation. An omni-channel workflow builder that pushes segments out to the channels the organization already uses.

Results

Fan data that lives in the rightsholder's own Snowflake account is usable by every department. Sales, marketing, analytics, engineering, and sports performance teams work from the same fan identity, with segmentation that powers revenue streams in ticketing, sponsorship, merchandise, and concessions.

Engineering and analytics teams keep the stack and the dbt models they have already built, so adoption does not begin with a migration. Commercial teams build and activate segments without waiting in a queue. And because the foundation sits in the client's own account, it represents the last implementation an organization will ever need.

About Agilitek Solutions

Agilitek Solutions is a fan data and revenue intelligence platform purpose-built for sports and entertainment organizations. Its Fan Data Platform delivers unified fan identity resolution, real-time audience segmentation, and cross-channel data integration to the rightsholder's own cloud infrastructure. AgilitekPX, its partnership and commercial operations platform, runs natively inside the client's own Salesforce or Microsoft Dynamics environment. Headquartered in Canada, Agilitek Solutions serves more than 100 rights-holding organizations globally. Learn more at agiliteksolutions.com.

Media Contact

Lenny Goh
VP Marketing, Agilitek Solutions
pr@agiliteksolutions.com
604.839.0342