Big 12 Conference

Background

Most typical sports and entertainment properties may have a single venue they operate out of, giving them a high level of control of their data environment. But the reality for a college conference is much different. Operating out of a constellation of venues, each with their own distinct ticketing data providers and agreements, it can be challenging to assemble, unify, and activate against this data. Yet at the root of it, the goal of a conference is very similar to an individual property -- to have a unified view of the fan, to be able to extract insights and build segments, to deliver personalized communication, and ultimately to grow fan engagement and revenue.

Approach

Agilitek is delighted to be working with the Big 12 Conference to deliver a unique and powerful solution for aggregating and unifying consumer and ticketing data across their diverse data ecosystem. The Agilitek Fan Data Platform has been selected to be the backbone of the data collection, unification, and activation efforts, retrieving data from various sources, including multiple ticketing providers, and constructing a unified view of the fan across all of those data points, and delivering demographic and transactional details to CRM and marketing platforms for activation.

Result

By partnering with Agilitek for the Fan Data Platform, and with Leap Event Technology for operational and marketing execution, the combined solution provides new opportunities to understand fan behavior across sports, across seasons, and across properties, communicate with these fans with a more targeted and personalized message, and more accurately measure the impact of these efforts against future fan engagement activities.

To learn more about the specific details of this unique solution, or to learn more about the Fan Data Platform, book a demo here.